4GLOBAL works with, and supports a range of clients including governments (including the U.K. Government and Sport England), cities and local authorities (e.g. Neom in Saudi Arabia and Manchester, U.K.), sporting federations (e.g. IOC) and activity providers (e.g. The Gym Group), to address the problem of physical inactivity, to produce significant and measurable health, social and economic benefits.
Physical inactivity – the key problem 4GLOBAL’s technology offering addresses – is a global phenomenon. Across the globe, often physical inactivity has yet to be met with concerted government action. Addressing this issue is an essential element of 4 GLOBAL’s potential growth. Its relationships with governments, public and international sports bodies makes 4 GLOBAL ideally placed to offer a solution.
Historically, 4GLOBAL has used major sporting events as a catalyst to address physical activity issues. The role that these sports and sporting events play at national and city (or in the UK, at local authority) level has evolved.
The Company’s management identified the 2012 London Olympics as a transformational point. Since then, increasing emphasis has been placed on leaving a “legacy” once the event has ended – economic (in terms of transformation and the regeneration of host cities), social (in terms of improving local/national health, crime reduction and educational improvements) and participatory (in terms of increasing participation in sport by the host country’s population). 4GLOBAL’s management realised that measurement and monitoring of these outcomes requires relevant data. The Company has built the Sport Intelligence platform, which tracks and manages activity data which is collected and stored on the Company’s DataHub, its a GDPR-compliant database, to address this need.
The Directors believe that demand for its offerings will continue to increase. This will be driven by underlying growth in key channels to market, such as a long-standing relationship with the UK Government, and increased development of proprietary models that highlight the social return of investment in sport, rising health and social cost pressures, regulatory and technology change and continuing consolidation in the sports and technology services industry.
The Group has a vision to capitalise on the transformation in the role of sport towards a wider public purpose around health and wellbeing through the promotion of physical activity, which in turn produces health benefits to people and society. In this way, and through its proprietary sports participation data platform- Sport Intelligence, the company differentiates itself from more generalist sports and/or health technology and services businesses.
4GLOBAL is incorporated in the United Kingdom and has subsidiaries in the US and Turkey. 4GLOBAL Consulting Limited, the company’s principal operating subsidiary, was founded in 2002 by a group of experienced executives, including Chief Executive Eloy Mazon.