Ian James has over 25 years’ digital data and technology experience and brings a wealth of industry knowledge to the business.

Ian has held a number of leadership roles in Entertainment, FMCG, Media and Technology organisations, where he delivered transformation for businesses such as Chrysalis PLC, Bacardi Corporation, Aegis Group, Starcom MediaVest Group, Acxiom Limited and Verve Inc. Ian is currently Chief Executive of Silver Bullet Data Services Group plc, which was admitted to trading on AIM in June 2021, and serves on the Board of Local Planet as a Non-Executive Director and fulfils the role of Global Chief Data, Technology and Analytics Officer. He joined the board of 4GLOBAL Consulting Limited in February 2021 and the Board of the Company in July 2021.