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Investment case opportunities and highlights

Take a deep dive into the opportunities surrounding the Silverbullet data technology products and expert services suite, designed for the post-cookie era.

Key investment highlights

Attractive marketplace driven by established trends

• Operating in an attractive and growing market, addressing a programmatic media TAM of $365 billion
• GDPR and similar regulations across the globe + Google and Apple discontinuing the cookie as the recognized data identifier for digital media has significantly disrupted the established AdTech and MarTech marketplace

Silverbullet has launched a unique and market leading product, 4D, to meet new structural shifts in market and continues to provide expert services to navigate clients through an ever-changing landscape of data and technology for marketing

Standout leaders in data and technology

Silverbullet has an established services business, which has consistently grown over the last five years
Silverbullet has worked with over 70 global clients including Fiat Chrysler Automotive, Dolce&Gabbana, Heineken, Vodafone and Jägermeister
In 2020 the company launched its flagship data technology product, 4D, allowing for scalable recurring revenues delivering better advertising outcomes for clients in the post-cookie era

Highly experienced executive leadership and committed board to deliver to all investors

Senior executive management has held senior roles at companies such as, Acxiom, DoubleVerify, Publicis Media, Oracle and MediaCom, with a proven track record of delivering growth and operational excellence, including multi-billion-dollar trade exits
Ability to attract and retain high quality personnel and create a highly motivated workforce
Strong oversight PLC board, with significant aim and listed company experience

Clear competitive advantage and differentiation

Established relationships and are trusted by some of the world biggest brands to enable their next phase of business transformation through the smart use of data. This provides Silverbullet a unique perspective on the future development on the MarTech and AdTech ecosystem
Silverbullet has close partnerships and certifications with a number of significant global MarTech and AdTech partners, including Salesforce, Oracle, Adobe, Xandr
4D has developed proprietary intellectual property for use within addressable video content built on advanced computer vision models, establishing it as a leader in delivering post-cookie, next-generation contextual video advertising.